|Moderated by: jcortese||
|eCommerce Summit - Altanta June 3-4|| Rate Topic
|Posted: Fri Apr 24th, 2009 05:29 pm||
|Here is the latest agenda for Atlanta. Hope to see everyone there!
Keynote: Selling Successfully on eBay
- eBay Management
Keynote: Online Marketing & Social Media: When Worlds Collide You Win!
- Chuck Hester, iContact
Are you on LinkedIn and Twitter? Chances are your customers are! Do you know how to leverage your website traffic through social media? Join Chuck Hester, APR, Communications Director at Email Marketing company iContact and Social Media Expert as he explains how combining online marketing with social media can work for your business.
In this lively, out-of-the-box session, Chuck will show you how you can use the social media to your business advantage, increase your brand exposure, and serve your customers in such a way that they will tell others about you.
A national speaker and social media author, Chuck Hester has spoken around the country - and the world on the subject of the business of social media. At iContact he has leveraged social media to help build the iContact brand, provide better customer service and garner media coverage for the company.
Feature: The Buy.com Marketplace - Your Next Selling Channel
- Randy Smythe, Buy.com
Buy.com is a leading e-commerce company with more than 12 million customer accounts, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality product at competitive prices.
Under the Buy.com umbrella is the Buy.com Marketplace. Launched in 2006, the Marketplace has provided an opportunity for online merchants to offer millions of products in a range of categories. While Buy.com may not be your first marketplace channel, it should be your next. If you are an established retailer with products to sell, the Buy.com Marketplace program allows you to leverage Buy.com's customer reach and infrastructure to sell your products through the Buy.com website.
Feature: How to Protect your Online Business Against Fraud and Chargebacks
- Markus Kroeger, Moneybookers
Damage to online merchants from fraud and chargebacks is increasing globally and chargeback rates vary by industry. Markus Kroeger, Managing Director at Moneybookers will share effective measures to uncover cases of fraud early and minimize your risk of future chargebacks. Topics covered will be local scoring and "know-your-customer" procedures, risk settings that favor the merchant, user profiling techniques and services that offer a no-chargeback guarantee.
Spend Your Time Right and the Business Will Follow
- Peggy Duncan
You have to work as if you don't have seconds to spare, but you could be wasting hours. If you're experiencing more stress as your business grows and time runs out long before your workload, you'll have to get organized so you can think. When you start thinking, you'll plan and prioritize better, becoming more effective and efficient. And once you use technology to pull it all together, more time happens.
Peggy Duncan is a personal productivity expert and travels internationally speaking to audiences on organization, time management, and technology tips, tricks, and strategies. She's also a consultant and coach and helps her clients develop faster, smarter ways to get things done. She was formally trained at IBM and was recognized by the chairman for streamlining processes that saved the company close to a million dollars a year.
Peggy is an award-winning technology blogger (http://www.SUITEMinute.com), and the author of several books (Conquer Email Overload with Outlook, The Time Management Memory Jogger™, and Just Show Me Which Button to Click! in PowerPoint 2003). She has appeared on the TODAY show, Black Enterprise Business Report, and the US Virgin Islands PBS affiliate. Her expertise has been cited in O-The Oprah Magazine, Real Simple, Essence, Fitness, Self, Men's Health, Black Enterprise, Entrepreneur, The New York Times, The Washington Post, and The Wall Street Journal. Her ebook titled, Shameless Self-Promotion: Do-It-Yourself PR. Get Found Online, gives details on how all this happened. For pre-conference tips, visit Peggy online at http://www.PeggyDuncan.com.
Ten Strategies to Building your Brand
- Jay Berkowitz, 10 Golden Rules
Jay Berkowitz is a senior online marketing professional with over twenty years of marketing experience. He has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.
Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of http://www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and was interviewed on FOX BUSINESS TV.
Mr. Berkowitz is a popular presenter at conferences and events such as Ad-Tech, Affiliate Summit, Webmaster World, The Direct Marketing Association, The American Marketing Association and The CEO Executive Forum. He is the Research Co-Chairman for SEMPO, the Search Engine Marketing Professionals Organization, a Founding Board Member of The South Florida Interactive Marketing Association a Past President of the South Florida Chapter of The American Marketing Association, the Gold Medal winner at the Association of Women in Communications PR Olympics and the recipient of three SOFIE Award nominations.
How to Cost Effectively Sell on eBay, Amazon, Your Store and more
- Michael Levit, Vendio
To compete in today's economy, it's essential to reach consumers wherever they may shop. Therefore, selling across multiple channels has become a necessity for merchants of all sizes. It's easy, however, to focus on building a presence rather than increasing your ROI. We will discuss cost-effective strategies of selling on eBay, Amazon, your store and more starting with evaluating and choosing the right channels, inventory management, sales automation and tactics to drive shoppers to your products. Presented by: Michael Levit, VP of Marketing and Business Development at Vendio.
Use the News to Drive Web Traffic
- Sophie Shiatis, PRWeb
Online press releases are one of the most cost effective ways to increase traffic to your website. Join Sophie Shiatis of PRWeb, the leading online newswire, as she explains how more than 20,000 search engine marketers and online merchants use online press releases to increase their online visibility.
In this session, Sophie will explore how online press releases can be used to enhance your search engine marketing and lead prospects back to your website by:
Incorporating keywords, multimedia and links to increase your visibility with search engines
Magnifying the impact of the release through syndication sites to build links
Generating coverage with journalists and bloggers
Panel: ColderICE - Profits Through Social Media Marketing
- Moderator: John Lawson, ColderICE.com
- Jay Berkowitz, Chuck Hester
Get the greatest opportunity to market to your target customer prospect without coming off as a "spammer". You get to learn from a panel comprised of the BEST in social marketing. This social media panel is hosted by "your boy" John, from ColderICE.com. Need we say more?
Navigating the Amazon
- Jay Shaffer, Infopia
This session focuses on leveraging Amazon Seller Central to sell your products to millions of Amazon customers without any listing fees. It will also cover Amazon marketplace differentiators, the various product pages available on Amazon plus best practices for data, cross selling products, marketing promotions and customer service.
Reaching your Customers wherever they are using CSE's
- Brian Smith, Singlefeed
Selecting the right tools for your business
CRM Solutions to accelerate your business
- Cloud Conversion
Optimizing your SEO and PPC Campaigns
- Network Solutions
Selling Globally and Safely
|Posted: Tue Apr 28th, 2009 06:30 pm||
I wanted to let everyone know that May 5 (only 7 days away from today) is the cutoff date for the discounted hotel rooms we have blocked off at the Marriott.
Don't delay, book your rooms today!
|Posted: Wed Apr 29th, 2009 07:26 pm||
|Just got off the phone with the American Cancer Society and everything looks great! We have a follow-up call scheduled for next week when their managing director is back in the office.
What should we do to raise a TON of money for them?
a) should we do giving works auctions?
b) should we do a live auction in Atlanta?
c) should we do a poker tournament?
d) are there any nearby roller-coasters we can get people on?
We raised over $80,000 last year for Habitat for Humanity (Thanks eBay for $50,000 of it) which was totally awesome! I want us to raise even more this year! Success will take participation from everyone (I hope everyone will participate) and we all will be helping an amazing cause!
What do you think?
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